Jenna Kesneck, Director of Programming and Branding for Cox Media Group Alternative “97X” WSUN Holiday/Tampa and Cox Tampa Social Media Director, has added the Director of Programming and Branding duties at Alternative “X106.5” WXXJ Ponte Vedra Beach/Jacksonville.

Kesneck has served as acting PD of WXXJ since last fall. She has been with Cox Tampa since 2011 where she started in Sales as an Account Manager. She became Director of Marketing and Promotions for WSUN and CHR “Hot 101.5” WPOI from 2014-2017, APD/MD of those two stations from 2017-2019 and in her current role since February 2019.

CMG Jacksonville Radio announces Jenna Kesneck, Director of Programming and Branding for WSUN Tampa and CMG Tampa Social Media Director, has added the role of Director of Branding and Programming for sister Alternative WXXJ in Jacksonville, FL. Kesneck has been the acting Director of Programming and Branding for WXXJ since last Fall.

“Jenna is a branding sharpshooter. She has re-charged Tampa’s 97X by successfully bringing back the younger, more skeptical, aggressive new music audience to the airwaves by spearheading and executing slick, innovative content,” said Steve Smith, VP of Programming, CMG. “The senior leadership team and I are excited to have her on board in Jacksonville to create more of that ‘magic’ that will continue to boost WXXJ to new heights.”

“I am so grateful for the opportunity to not only work with the WXXJ brand and team, but to also bring a new synergy to CMG’s Alternative format with this cross market role,” said Kesneck. “Thank you to Katie Reid, Jules Riley, Steve Smith, Keith Hastings and the entire strategic team for their support!”

CMG Jacksonville VP/GM Katie Reid noted, “Jenna is exactly the person we need to elevate the WXXJ brand. Her unwavering passion, wealth of experience, innate talent and strong leadership are just some of the many qualities that Jenna possesses that make her a perfect fit for this role.”

Echoing the sentiments, CMG Jacksonville Operations Manager Jules Riley said, “I would like to thank Jenna for her exceptional contributions to WXXJ and CMG Jacksonville over the last few months. She was quick to jump in when asked last fall and immediately made positive changes to the WXXJ brand on and off the air. I am so happy to have her as a permanent member of our team. I look forward to seeing all this new WXXJ team will accomplish together.”