Jay Michaels is heading to Jackson MS as Brand Manager of Digio Strategies’ AC “Mix 98.7” WJKK Vicksburg and CHR “Y101” 101.7 WYOY Gluckstadt starting Friday, May 17

Michaels comes to Jackson from Austin where he previously programmed Waterloo Media Hot AC “Lucy 93.3” KGSR and AAA “97.1 Austin City Limits Radio” K246BD/KGSR-HD2 Austin from 2020 until 2023. He had a previous stint in Austin programming Dance CHR “Mega 93.3” KXMG and Hip Hop “Hot 93.3” KDHT in the early 2000s and was Music Director at CHR 96.7 KHFI.Michaels has also programmed “100.3 Jack-FM” KJKK, CHR “Amp 103.7” KVIL, Alternative “102.1 The Edge” KDGE and Hot AC “102.9 Now” KDMX Dallas, CHR 104.1 KRBE Houston, Hot AC “Sweet 98.5” KQKQ and Rhythmic CHR “Power 106.9” KOPW Omaha, and spent six years as Operations Manager for Sinclair Communications Norfolk VA.

General Manager Kelly Crocker commented, “We are thrilled to have Jay Michaels join our team. He brings passion, knowledge, and years of experience in these two formats and will help take us to the next level. Jay is a perfect fit with the teamwork, mindset and culture we are creating in our building. We are so excited for him to get here.” 

Michaels stated, “I’m beyond excited to join the New South Radio team and work with these successful and talented industry professionals. After getting to know owner Clay Holladay, General Manger Kelly Crocker, and Operations Manager Jan Michaels, they made this big decision very easy for me. This company is locally owned and programmed and has all the tools, talent, comradery, and iconic heritage that I have been looking for. I am so ready to work with my long-lost sister, Jan Michaels, who’s experience will be invaluable in our continued dominance in the market! This is a wonderful opportunity for my future and my amazing son Clarkie, who will be part of my continued life…truly grateful.”

Micahels succeeds Chris Bender overseeing WJKK and Matt Mony at WYOY. Both exited the company in March.