Entravision has announced three executive promotions.

Juan Navarro rises from Executive Vice President of Local Sales to Chief Revenue Officer. Navarro returned to the company in 2019 after previously serving as Interactive Sales Manager and VP/Integrated Marketing Solutions between 2010 and 2018. In between he spent a year as General Sales Manager for Liberman Broadcasting Los Angeles and has also held roles at CBS Radio, SBS, and EXCL Broadcasting in Los Angeles. He replaces Karl Meyer who departs after five and a half years in the role.

Navarro said, “I am excited to serve as Entravision’s CRO and leverage my experience to help drive the company’s future growth. We have significant opportunities ahead to deliver innovative solutions and exceptional value to our clients, and I look forward to collaborating with our teams in this new capacity.”

Larry Safir returns to the company as Executive Vice President of Entravision Texas. He had been serving as an advisor to the company and previously led the company’s Rio Grande Valley cluster from 1992 to 2010.

Marcelo Gaete has been appointed Chief Government Affairs Officer, after previously serving as Executive Vice President of Public and Government Relations.

CEO Michael Christenson said, “I am excited to welcome Juan to his new role as our Chief Revenue Officer. He is a proven leader with a commitment to local television, radio and digital media and a track record of building performance-focused sales teams across all of Entravision’s markets. Marcelo’s expertise in the political landscape will be vital for us as we capitalize on opportunities in government and political advertising revenue during election years as well as off-cycle years. Larry has been a trusted advisor since I joined Entravision, and his deep industry insights and strategic vision will be instrumental as we navigate the evolving media landscape. I also want to thank Karl for his dedication and service to the company, and we wish him all the best in his future endeavors.”