Apple Music has announced the unveiling of its new studio facility in Culver City CA and a week of special programs on Apple Music Radio as it celebrates its tenth anniversary.
Apple says “the new studio represents a major milestone in Apple’s continued mission to support artists at every level by giving them the tools, platform, and creative freedom to tell their stories in entirely new ways. More than just a studio in the traditional sense, the new space is a creative campus that reflects a decade of Apple Music’s commitment to high-quality sound, authentic storytelling, and artist-first experiences”.
The facility includes two advanced radio studios with immersive Spatial Audio playback and adaptable setups for live interviews, casual chats, or impromptu performances, 4,000-square-foot soundstage for live performances, multicam shoots, fan events, and screenings, a dedicated Spatial Audio mixing room outfitted with a 9.2.4 PMC speaker system for next-level sound production, a photo and social media lab, edit room, and green room to support real-time content creation, private isolation booths for songwriting, podcasting, and one-on-one interviews, and the A-List Corridor and Archive Corridor showcasing images and artwork of unforgettable moments from Apple Music’s past and present.
Coinciding with the new facility announcement and anniversary, Apple Music Radio is featuring a week of specials. “Don’t Be Boring: The Birth of Apple Music Radio with Zane Lowe and Ebro Darden” debuted today from 6-8am Pacific. From 8am to 4pm today Apple Music 1 will feature “10 Years of Apple Music” followed by “Live: 10 Years Of Apple Music” from 4-7pm Pacific with Darden and Lowe feautring a lineup of artists who have shaped the trajectory of the service. That will be followed the remainder of the week with a countdown of the 500 most-streamed songs from the last 10 years
Lowe commented, “When we first launched Beats 1 it was a leap of faith, the first live global radio station for a digital world. We knew we wanted to build something special where artists could come and tell their stories and fans could feel connected. Ten years on, Apple Music Radio is everything we hoped it would be. It’s a place where we can eventize music, a place where music comes first, always. I’m just as excited for what’s to come as I was on day one.”
