After an over three year run as Program Director at Midwestern Broadcasting Company CHR “Z93” WJZQ Cadillac/Traverse City MI, Bill ‘Broadway’ Bertschinger has departed the station.
Bertschinger joined WJZQ in November 2022 as PD/midday host and later moved to mornings. He previously programmed in the market at MacDonald Garber Broadcasting’s CHR “106 KHQ” 105.9 WKHQ Charlevoix and Classic Country “Star Country 106.7” WSRT Gaylord from February to August 2022. Broadway has also served as APD/afternoon host and morning host at Cumulus’ “New Country 93.1” WDRQ Detroit, was morning hostat “Y108” WDSY Pittsburgh, “Country 92.5” WWYZ Hartford, and “99.9 Kiss Country” WKIS-FM Miami, hosted nights and mornings at CHR 104.5 WSNX Grand Rapids, and nights at “B93” WBCT Grand Rapids and “Z107.7” KSLZ St. Louis
In a Facebook post he wrote, “I had an amazing run and worked with some really talented people. Midwestern Broadcasting is a terrific company, and it’s easy to see why so many people want to be part of it. Now I’m ready for what’s next. I’m the guy who shows up early, stays late, and still has ideas on the drive home. My brain is always going, always looking for ways to make something better, bigger, or more interesting. I learn fast, I do my best work when I’m trusted to run, and I take a lot of pride in showing up for the people around me. As a manager, it always mattered to me that my team could take care of life without feeling bad about it. I’m also a dad, and that’s a big part of who I am. I’ve built a lot over the years. Radio, content, social media, marketing, client relationships. I like creating things that connect with people. I’m a free agent and I’m open to anything. If there’s an opportunity where I can bring energy, creativity, and work ethic, I’m all in. Let’s talk.”
Bertschinger can be reached at [email protected].
