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Jacksonville’s Answer Gets Promised FM Signal Upgrade

AM 600 The Answer WBOB 100.3 94.1 WSOS-FM 100.7 The Promise WMUV JacksonvilleChesapeake-Portsmouth Broadcasting has broken up the simulcast of Christian AC “The Promise” 94.1 WSOS-FM Fruit Cove FL and 100.7 WMUV Brunswick GA.

While the Promise programming remains on 100.7, 94.1 has flipped to a simulcast of sister Conservative Talk “AM600 The Answer” WBOB/100.3 WW262AG Jacksonville. The move upgrades WBOB’s FM signal from the 250 watt translator to the 5.5kW Class C3 signal of 94.1. A new format will debut on the 100.3 translator following a transitional phase to move the audience to the new signal.

Chesapeake-Portsmouth Broadcasting acquired 94.1 and 100.7 in October 2014 from Renda Broadcasting for $3.7 million and moved the Promise format from 91.7 WTRJ-FM Orange Park in January 2015.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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