Beasley Media has named Lance Hale as its Program Director following the promotion of Jeff Zito to WBRN Tampa.

Hale joins Beasley from Community Broadcasters in Watertown NY where he programmed Active Rock “94 Rock” WOTT and Country “100.7 The Eagle” WEFX. He previously worked for Beasley Fort Myers as APD/MD of Alternative “99X” WJBX from 1999-2002 and has also programmed WAVF Charleston, WLRS Louisville, and WRQC Fort Myers.

Hale will start his new position on Tuesday, July 5.

Beasley Media Group, Inc. a subsidiary of Beasley Broadcast Group, Inc., (NASDAQ: BBGI) today confirmed Lance Hale has been named Program Director at the longtime leading Fort Myers station WRXK / 96K-ROCK.

With more than more than 14 years of programming experience, including a stint as Music Director /Assistant PD for WJBX in Ft. Myers, Lance Hale will return to Beasley to take the WRXK Program Director’s reins at on Tuesday, July 5. Lance will replace Jeff Zito, who has moved up the Gulf Coast to work as Program Director at Beasley’s WBRN / 98.7 NO RULES ROCK in Tampa.

“We are eager to get Lance back on board at Beasley!” said Beasley’s Ft Myers Operations Manager Adam Star “ “Lance has already worked successfully with us. He’s the perfect PD to lead K-ROCK into the future!

“Lance is absolutely the best choice to step into the critical Program Director role at K-ROCK,” commented Beasley’s Vice President of Programming Justin Chase. “Lance’s knowledge of the market, his passion for the format and his solid programming skills will serve this important 30-year heritage station well.”

“Thanks to all of my friends at Beasley for showing such devotion to me, and welcoming me back on your team, Added Lance. There’s nothing better than this PD job at K-ROCK! I can’t wait to get started. Let’s rock!”