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Westwood One To Launch Soft AC Network

Mark Levin Westwood OneCumulus Media’s Westwood One will launch a 24/7 Soft AC network on Monday, July 11.

“Lite AC” will be programmed by Cheri Marquart, the VP/Programming for Contemporary Formats, and Director of Operations Jonathan Steele. It will offer an AC format in between the company’s Adult Standards and Mainstream AC networks with core artists including Adele, Billy Joel, Celine Dion, Chicago, Elton John, Fleetwood Mac, Hall & Oates, Michael Bublé and Whitney Houston.

Westwood One announced today that it will launch a traditional Lite AC 24-hour format, fully hosted and featuring a wide variety of music from the 70’s through today. The new satellite-delivered format will launch on Monday, July 11.

Lite AC will feature core artists like Billy Joel, Celine Dion, Chicago, Elton John, Fleetwood Mac and Hall & Oates, and will also include artists like Adele, Michael Bublé and Whitney Houston. The format will offer personalities with warm, family-friendly presentations, bringing back a true “at work” listening experience. Lite AC will be offered on Westwood One’s Total platform, with a structured-break, exact-timed hour, but with numerous opportunities for station and market identification.

Lite AC joins other current-based contemporary formats Hits Now and Hot AC on the Westwood One lineup. The new format will be programmed by Cheri Marquart, VP/Programming, Contemporary Formats, and Jonathan Steele, Director of Operations.

“Our affiliates have asked for an alternative to our Adult Contemporary format, which, in keeping with the evolution of AC, is a little more upbeat now. Lite AC will fit a nice slot between our Adult Standards, on the gold side, and our current-based AC and Hot AC formats,” commented Kirk Stirland, President of Programming at Westwood One.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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