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Wild Launch In Lexington

Wild 103.9 Lexington W280DO WLKT HD2 Uptown Angela Big Nat T-Roy Chris Caliente Michaels

Clear Channel launched a second Urban station in Lexington, KY at 1:00 today.

Translator 103.9 W280DO has shifted from a simulcast of Christian AC “K-Love” 95.3 WVRB to 104.5 WLKT-HD2 as Urban “Wild 103.9“. W280DO operates at the maximum translator limit of 250 watts with city grade coverage of all of Lexington itself.

The new station is designed to cut a few audience shares away from L.M. Communications’ “107.9 The Beat” WBTF by targetting that stations younger demos. WBTF has been the defacto Urban and Urban AC in the market and will now need to choose which side it wishes to superserve.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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