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Format Wheelz Spinning in Detroit?

Wheelz Wheels 98.7 WLLZ Detroit V987 WVMV Smooth Jazz Play NowFM Now

Since March we have been monitoring domain registrations pointing to a possible CHR flip at Smooth Jazz WVMV “V98.7” Detroit. CBS, however, may over other ideas. A pair of domains registered yesterday by CBS points to a return to a heritage brand and name for the 98.7 frequency. 987WLLZ.com and 987DetroitsWheelz.com hint at a possible Rock return and “Wheelz” brand that existed on 98.7 from 1980 to 1995.

Instant Insight: Greater Media’s 101.1 WRIF has risen in the past four PPM Monthlies from a 4.5 to 5.9, overtaking CBS’ Sports 97.1 WXYT as the top male station in the market. Meanwhile, Clear Channel’s recent launch of Rhythmic Hot AC “106.7 The Beat” creates a flanker for CHR “Channel 95.5” WKQI much like the Z100 and WKTU pair has done in New York to prevent sharp growth for CBS’ upstart “92.3 Now FM

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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