Update 5/27: Clear Channel made the switch at noon today. The CHR format of WDKF shifts from 94.5 to become “Channel 99.9“, while AC “Lite-FM” WLQT goes in reverse to 94.5. As part of the shift, WLQT morning host Paul Ellis was let go.
Original Report 5/24: On the heels of Main Line Broadcasting’s launch of Modern AC “Click 101.5″ WCLI-FM into the Dayton market in March, Clear Channel is planning on a frequency swap at two of its stations.
The shift will upgrade CHR “Channel 94.5” WDKF from its 3.6kW Class A signal to the 28kW Class B stick currently held by Soft AC “99.9 Lite-FM” WLQT. 945LiteFM.com and Channel999Dayton.com have both been registered by Clear Channel this week.
In the recent Winter book, both WDKF and WLQT tied with a 4.8 share. With Channel 94.5 being flanked by the aforementioned Click 101.5 and its sister Rhythmic CHR “Hot 102.9” WDHT, the move should give them a more stronger profile in the region.
Update 6:50pm An e-mailer reminds us that both 94.5 and 106.5 are in the Aloha Stations Trust awaiting to be spun-off. The move would keep the CHR format in the Clear Channel cluster along with Modern Rock “103.9 The X” WXEG, Rock 104.7 WTUE, Hot AC “Mix 107.7” WMMX, Sports 980 WONE and Classic Country 1340 WIZE. With not many other AC options available, any listener unable to recieve 94.5 Lite-FM will be likely to shift to Mix 107.7.