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Hot 107.9 Philadelphia Goes Boom With Classic Hip-Hop

Boom 107.9 WPHI Philadelphia Classic Hip-Hop Throwback Hot Radio-One Colby ColbUpdate 8:30pm: WPHI made its flip to Classic Hip-Hop “Boom 107.9” around 7:00pm tonight.

Positioning it as “Throwback Hip-Hop”, the station is identifying Jay Z, Biggie, 2Pac, Dr. Dre, Missy Elliott, and The Roots as core artists. Radio-One VP/Programming Colby Colb is serving as imaging voice for Boom.

Original Report 11/6 3:00pm: A change appears on its way to Radio-One Urban “Hot 107.9” WPHI Pennsauken/Philadelphia.

As the station let go of its airstaff including morning hosts Laiya St. Clair and Shamara today, registrations for BoomPhilly.com and Boom1079Philly.com were made by Radio-One’s regular domain registrar this afternoon.

Boom would seem to indicate the launch of another Classic Hip-Hop station for the company along the lines of “Boom 92.1” KROI that launched last month in Houston.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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