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WMZK Flips To Christian; WJMT To Go Oldies

104.1 Z104 WMZK WausauWRVM Inc. has closed on its $260,000 acquisition of Classic Rock “Z104.1” WMZK and Classic Country “730 The Patriot” WJMT Merrill/Wausau WI from Quicksilver Broadcasting.

While WMZK has temporarily gone Silent while preparing to flip to Christian Preaching as part of WRVM’s network based at 102.7 WRVM Suring, 730 WJMT will be resold to Steve Resnick’s Sunrise Broadcasting for an undisclosed amount.

Sunrise, which owns “Sportsfan 100.5” WDTX Rothschild and “Cool Oldies 1230” WXCO Wausau, will begin operating WJMT as soon as Friday. They plan on flipping the station to Oldies as “Bluejay 730“. WJMT will retain all of its existing community elements including the daily “Swap Shop”, Saturday Polka Show, and high school sports.

WRVM Inc. the new owner of Merrill radio stations WJMT 730 and WMZK 104.1 FM, announces the sale of WJMT to local radio company, Sunrise Broadcasting, LLC.

Sunrise Broadcasting owner Steve Resnick was employed at WJMT from 1988 to 2008, serving as program director, air personality as well as station manager for 10 years.
According to WRVM General Manager Mike Cornell, his company is satisfied WJMT will continue its long standing commitment of local service to the Merrill community.

“This week we will be making equipment and studio adjustments, which will interrupt programming and coverage for a few days before returning to a normal broadcast schedule. WJMT will now be called ‘Bluejay 730’ and will play favorite’s from the ’60s and ’70s as well as all of the popular morning show segments including ‘Community Scan’, ‘Swap Shop’ and the Saturday Polka Show. Coverage of local high school sports will also continue.
Bluejay 730 will continue to broadcast from its current W. Main Street location in Merrill.

Sunrise Broadcasting also owns ESPN SportsFan 100.5 FM and Cool Oldies WXCO in Wausau.
When asked what local listeners can expect to hear when 104.1 FM returns to the air waves, Cornell indicated the same “Voice of The Master” Christian programming as can be currently heard on 88.1 FM, which is also licensed to air in the Merrill area.

Cornell indicated a timeline is not yet set for the start of “Bluejay 730” broadcasting, but stated hopes are to be on the air by Friday.

While the station awaits approval from the Federal Communications Commission (FCC) ownership will work on setting up programming details.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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