iHeartMedia has flipped Hot AC “105.3 My-FM” 1270 WTLY/105.3 W287CO Tallahassee FL to Urban “105.3 The Beat“.
The new format is launching with 5,000 songs commercial-free and will debut the syndicated Breakfast Club in mornings on Monday, June 12. The new format goes directly against Cumulus’ market leading “Blazin’ 102.3” WWLD Cairo GA.
It about time.