McKay, who has been mostly out of the radio industry for the past decade, joins Cumulus from Beasley Media Classic Hits 100.1 WJRZ Manahawkin NJ where he was hosting weekends. He is best known for his runs programming Entercom Hot AC “94.9 The Point” WPTE Norfolk from 2002-2006 and Greater Media Rhythmic Oldies “95.7 Jammin’ Gold” WEJM Philadelphia in 1999-2000. He has also programmed CHR’s 93.5 WSBG Stroudsburg and 97.1 WBHT Wilkes-Barre PA and worked in sales for Max Media Norfolk during his radio career.
McKay fills the position previously held by Jackie Jordan until her exit in May.
Cumulus Media announces that it has appointed Steve McKay as Program Director for Adult Contemporary station WGNI-FM (102.7 GNI) and Classic Rock station WKXS-FM (94.5 The Hawk) in Wilmington, NC.
For over two decades, Steve McKay’s visionary radio programming has resulted in top ratings and revenue performance from Norfolk to Philadelphia. McKay brings to Cumulus a track record of team building, personality and brand development, and unique live and local content on-air, creating audience loyalty and ratings successes.
As Program Director of WPTE Norfolk, McKay implemented and grew a new brand that achieved #1 ratings, and the second-highest revenue in the market. WPTE was one of the top-performing Modern AC’s nationally. As Program Director of WBHT, a Mainstream Top 40 in Scranton, PA, ratings doubled in less than a year. In Philadelphia, McKay crafted the sound and talent line-up at Jammin’ Gold, leading the station to top 3, Adult Women. He is also a seasoned radio personality and was most recently on-air at the Jersey Shore’s heritage station, WJRZ. McKay was also formerly an account executive for Max Media in Norfolk/Virginia Beach, utilizing his programming experience to create effective advertising campaigns for his clients.
Eric McCart, Vice President/Market Manager, Cumulus Media-Wilmington, said: “We searched for a leader who will take 102.7 GNI and 94.5 The Hawk to the next level, and most importantly, someone who will keep the music sounding the best, while creating a great listener experience and a deeper connection with our listeners, advertisers and community. I’m ecstatic to welcome Steve to our family and we’re excited to have him on board.”
Barry Fox, Operations Manager, Cumulus Media-Wilmington, said: “We are thrilled to have someone with Steve’s background join our team and look forward to achieving greatness on WGNI and WKXS under his direction”.
McKay said: “I’ve been watching, with keen interest, the evolution of Cumulus. This is a great company with incredible leadership. I look forward to working with our great team in Wilmington to help take 102.7 GNI and 94.5 The Hawk to new levels of success that bring value and entertainment to our clients and listeners. I thank Mike McVay, John Dimick, Emily Bolden, Eric McCart, and Barry Fox for this exceptional opportunity.”