A little over two years after flipping then CHR WKXJ “98.1 Kiss-FM” to Classic Country “The Legend“, Clear Channel has returned the format and Kiss moniker to the market. At 6:00pm today, AC “103.7 The River” WURV flipped to a Rhythmic leaning CHR as “103.7 Kiss-FM”. In Kiss’ absence, Bahakel Communications’ “96.5 The Mountain” WDOD has taken the CHR mantle in the market after segueing from AAA.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.