Albany Broadcasting has made its second format flip this week in its hometown of Albany, NY. Following on the heels of the launch of Variety Hits “100.9 The Bridge” on Wednesday, the company has flipped Active Rock “104.9 The Edge” WZMR to Country as “104.9 The Cat” at 10:49 this morning. The flip give Regent’s market leading 107.7 WGNA its first head-on format competitor in quite some time.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.