KNBR & San Francisco Giants Add Local Streaming

680 KNBR San FranciscoFor the first time since Major League Baseball took its streaming in-house over a decade ago, a local franchise will be able to stream its games for free locally.

As part of their recent extension of their broadcast rights deal, Cumulus Media’s Sports 680 KNBR and the San Francisco Giants have agreed to make their broadcasts available within the San Francisco market through the station’s website and for users of the TuneIn app.

Listeners outside of the San Francisco market will still need to subscribe to MLB’s Gameday Audio or similar paid streaming options by TuneIn or SiriusXM to hear the game broadcasts.

As part of its new multi-year agreement with broadcast partner KNBR 680, the Giants will become the first team in Major League Baseball to offer free, in-market live streaming of its radio broadcasts.

“KNBR has been part of our Giants family for most of our 60 years in San Francisco. We are thrilled to continue our partnership and to provide fans with additional access to our radio broadcasts and the best play-by-play announcers in all of baseball through live streaming,” said Giants President & CEO Larry Baer.

The first live stream will be available tonight (Friday, June 1) when the Giants take on the Philadelphia Phillies at 7:15 p.m. (PDT) at AT&T Park. The live stream will be delivered by TuneIn, the leading global streaming live audio service, and can be accessed through KNBR.com or by downloading the TuneIn app at https://tunein.com/radio/KNBR-680-s34231/

“KNBR and Cumulus Media are proud to continue our 40 year partnership with the San Francisco Giants. At the same time, we’re extremely excited to announce that KNBR, in partnership with TuneIn, will be the first radio station in Major League Baseball to offer Giants fans the ability to stream the games, live and free of charge in Northern California,” said Dave Milner, Executive Vice President, Operations, Cumulus Media. “Now every Giants game broadcast over the air on KNBR 680, will also be heard online at knbr.com, or the KNBR channel on TuneIn’s mobile app.”

Earlier this year, the Giants and KNBR 680 finalized a multi-year extension to broadcast Giants games on the Sports Leader into the next decade.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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