Audacy announced a multi-faceted partnership with Hard Rock International (HRI), one of the most globally recognized companies with venues in nearly 70 countries spanning 249 locations that include owned/licensed or managed hotels, casinos, Rock Shops®, live performance venues and cafes. As part of the deal, Audacy and HRI will partner on live events at a new performance space in New York City, as well as music festivals and Hard Rock Cafe events around the country.
The partnership successfully kicked off last week as Hard Rock became the exclusive partner for Audacy Beach Festival (ABF) in Fort Lauderdale with multiple activations and streamed content. Audacy plans to host several exciting events in spring 2022 at Hard Rock Live at the flagship Seminole Hard Rock Hotel & Casino Hollywood, including the launch of a new concert event, Leading Ladies Live, to celebrate country music’s biggest female stars and rising talent in honor of International Women’s Day and Women’s History Month. Audacy and Hard Rock will also partner on existing festivals, including Tortuga Music Festival in conjunction with Live Nation.
In addition, Audacy and Hard Rock Cafe will host a series of annual events at Hard Rock Cafe locations worldwide, including hosting multiple private concerts at the Cafe in Nashville, as well as music industry events in both Nashville and New York City. Spring 2022, Hard Rock Hotels will debut a new flagship property on Music Row, just outside of Times Square, featuring a groundbreaking collaboration between the two brands. Within the hotel will be a uniquely integrated Audacy Live state-of-the-art performance studio and entertainment hub.
“We are thrilled to enter into this partnership with Hard Rock International,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “The collaboration brings together two organizations that support music, artists and powerful fan experiences. We are excited to dive into the full slate of projects we will bring to life together.”
“Hard Rock and Audacy are brands synonymous with world class entertainment and music,” said Jim Allen, Chairman, Hard Rock International and Chief Executive Officer, Seminole Gaming. “This collaboration will translate into a powerful entertainment offering for music fans by two brands who know how to do it best.”
The partnership between Audacy and Hard Rock International reflects the company’s continuing commitment to live events. Audacy just held its highly attended Audacy Beach Festival in South Florida, featuring performances from Twenty One Pilots, Lil Nas X, Weezer, The Lumineers, Glass Animals and more. Earlier this year, Audacy also held star-studded, sold-out events at the iconic Hollywood Bowl and New York City’s Pier 17.
