Seven Mountains Media launched Hot AC “Pop Radio” on 930 WHLM Bloomsburg, 1280 WBWX Berwick, 94.7 W234BH West Hazleton, 96.3 W242BY Berwick, 104.3 W282CO Bloomsburg, and 105.5 W288DF Danville PA at 10am today.
The stations had been stunting over the holiday weekend with a loop of N’Sync’s “Pop”. The new format replicates the branding utilized by the company in Dubois PA and Olean NY. The station’s lineup will feature the Compass Media Networks’ Anna & Raven in mornings, Kyle Alexander (PD of sister Classic Hits “Hanna Radio” WHNA) in middays, Matt in afternoons, and Compass Media Networks’ PopCrush Nights in evenings. Weekend programming will include The Baka Boyz on Saturday evenings and Throwback 2K with Chris Cruise on Sunday afternoons.
Original Report 9/4: Seven Mountains Media is stunting with a loop of N’Sync’s “Pop” on its recent acquisitions in the Susquehanna Valley: 930 WHLM Bloomsburg, 1280 WBWX Berwick, 94.7 W234BH West Hazleton, 96.3 W242BY Berwick, 104.3 W282CO Bloomsburg, and 105.5 W288DF Danville PA.
The stations are promoting the launch of its new permanent brand on Tuesday, September 6 at 10:00am while redirecting listeners of the former Full Service Oldies format to new sister Classic Hits “Hanna Radio” 92.3 WHNA Riverside/106.1 WNNA Beaver Springs/97.5 W248DK Bloomsburg.
WHLM signed-off its former format at the end of August 31 with Billy Joel’s “Movin Out” and Supertramp’s “Goodbye Stranger” wrapping up its former programming. Former owner/morning host Joe Reilly had concluded his 50+ year radio career that morning with Seven Mountains closing on its $450,000 acquisition of the stations.
