Latino Media Network has announced it has signed an extension with the Los Angeles Dodgers for 1020 KTNQ Los Angeles to continue as the Spanish language flagship of the team’s broadcasts.
KTNQ has been home of the Dodgers Spanish broadcasts since 2011. The new deal will also add two new markets as the games will also be heard on 103.5 KISF-HD2 Las Vegas and Regional Mexican “ZonaMX 107.9” KLLE Fresno.
Latino Media Network (LMN), a multi-platform audio company that is founded, owned, and operated by two Latinas and one of the largest Latino-serving media companies in the United States, is thrilled to announce a groundbreaking partnership with the Los Angeles Dodgers to deepen their relationship with their Latino fan base. The deal will expand their long-established footprint in Los Angeles to now include Spanish-language broadcasts in Fresno and Las Vegas.
Under the new agreement, Dodger games will continue to broadcast on the flagship Los Angeles based KTNQ 1020 AM, but will now also expand the broadcast to KLLE 107.9 FM in Fresno and KISF 103.5 FM HD2 in Las Vegas, increasing the team’s reach to more than three million Hispanic potential Dodger fans. Beyond the expanded markets, the new partnership between Latino Media Network and the Dodgers will include more team and sports programming and increased community-based events.
“As a lifelong Latina Dodgers fan, this collaboration is a dream come true,” said LMN founder Stephanie Valencia. “This partnership is beyond baseball – it is about our Latino community. There is arguably no more dedicated Latino fan base to any other team in the MLB than Latinos to Los Doyers and that is in great part to KTNQ, which has been a part of Dodgers history for decades. KTNQ is still how thousands of Latino families listen to Dodger baseball, and I am excited to help expand the Dodgers fan base in a meaningful way in what will be such a historic year for the team.”
“The Dodgers’ history in the Latino community is without parallel in the world of sports, and that includes broadcasts in Spanish dating back to the 1950s and the franchise’s arrival in Los Angeles,” said Los Angeles Dodgers Executive Vice President & Chief Marketing Officer Lon Rosen. “We could not be more pleased to team up with LMN not only to extend this arrangement but also expand it on a geographical and programming level. This partnership is great for the Dodgers, great for baseball and most importantly, great for our community.”
With this expanded deal, LMN solidifies its position as one of the largest sports broadcasting network portfolios in the industry, a major player to reach Latino audiences nationwide through some of their communities most cherished pastimes: baseball, soccer, football and basketball and hockey. To date, LMN’s growing roster of sports teams include the Miami Marlins, Miami Heat, Chicago Cubs, Chicago White Sox, Chicago Bulls, Chicago Fire, Chicago Blackhawks, Texas Rangers, Dallas Mavericks, FC Dallas, San Antonio Spurs, and Texas Christian University. This impressive lineup reflects LMN’s commitment to connecting with diverse communities and promoting inclusivity in sports media.
“I am proud that KTNQ will continue to broadcast Dodgers games to the strong and growing Latino community in Los Angeles and now in Fresno, Las Vegas, and beyond,” said KTNQ General Manager Javier Ortiz. “We look forward to helping our valued clients reach even more passionate Dodger fans through sponsorships, which include both audio and digital reach solutions. We also look forward to making an impact in the communities we serve by partnering with the Dodgers on various community and marketing initiatives. Go Dodgers!”
According to the U.S. Census, the Hispanic population in Los Angeles stands at 48.1%, in Fresno at 50.5%, and in Las Vegas at 34.3%. Additionally, Scarborough Research conducted between Aug. 2022 – Aug. 2023 found that among all professional sports teams in Los Angeles, the Dodgers lead with an impressive 43.4% of their fans being Hispanic. Moreover, the Dodgers draw the largest Hispanic radio listenership among all sports teams in Los Angeles, by a wide margin. Nationally, 75% of Hispanics spend an average of 91 minutes daily listening to radio, making this partnership with LMN especially meaningful for its fan base.
To learn more about LMN’s sports sponsorship opportunities, please contact Santiago Cruz [email protected].
