Cloud based automation and programming distribution service Radio.Cloud, has launched Hispanic Broadcasting Inc. Conservative Talk “920 The Patriot” KYST Texas City/Galveston as the its first station to pull all satellite feeds into its cloud based workflow operating from the transmitter site.
Radio.Cloud is processing and controlling the satellite receiver cues in the cloud with the company stating, “All equipment required to run the station—including satellite dishes, uplink and receivers—can now reside in a very small area at the transmitter site. The ability to process and control cues from satellite receivers in the cloud can save the broadcaster tremendous hardware expense. The setup is even simpler for music and non-satellite stations. It’s also easy to broadcast live completely from a web browser with just a microphone and internet connection.” The infrastructure is customizable to allow stations or syndicators to distribute or customize content across multiple markets and stations.
Radio.Cloud Founder/CEO Christian Brenner commented, “Radio.Cloud has a track record of pioneering operating solutions for terrestrial broadcasters, allowing our clients to scale and grow through technology. We are very proud of our partnership with KYST-AM as it demonstrates the power of our new operating model. We believe it’s critical that radio continues to innovate in this ever-changing environment and still be able to deliver customized local content in a cost-efficient manner.”
KYST owner Matthew Velasquez said, “Radio and the technology behind it were starting to feel archaic. When I saw the possibilities with Radio.Cloud I knew we could create something that would future proof our radio station and minimize our downtime and maintenance, plus open up new opportunities to our broadcasting capabilities. Our biggest technical issues stemming from our automation were always hardware related more than software related. The idea of having a cloud-native automation system versus a local server gave me peace of mind that we would not have any major technical issues going forward.”
For more information regarding Radio.Cloud reach out to Andrew Scaglione at [email protected].
