Former SiriusXM SVP of Sports Programming Steve Cohen is joining VSiN as Executive Vice President of Sports Programming.
Cohen led Sports programming at SiriusXM from 2004 until exiting in May 2023 and moving into an advisory role. He also was a host on SiriusXM’s NFL Radio and Mad Dog Sports Radio during his tenure. Most recently he has led his own The Sports Content Lab developing sports radio and video programming.
VSiN Founder/CEO Brian Musburger said, “With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM. Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for. He is a beloved manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, credible information for sports bettors.”
In his new role Cohen will focus on identifying new talent, strengthening the network’s lineup, and creating additional content for broader distribution.
Cohen commented, “Since I first met the team back in 2015, I’ve known that they were building something special. I’m excited to join a group that has always been at the forefront of the sports betting industry and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports.”
Prior to SiriusXM, Cohen spent 17 years at WFAN New York rising from a board operator to Executive Producer of the New York Jets and Giants radio networks. He also founded the Pro Football News and Injury Report in the early 1990s and has hosted shows for Westwood One, Fox Sports Radio, and written for publications including ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer and the Newark Star-Ledger.
