Flagler Broadcasting has launched “101.3 The Light” W267BX St. Augustine/105.5 WBHU-HD3 St. Augustine Beach FL.
Flagler Broadcasting President/CEO David Ayers said, “We wanted to give northeast Florida a full-service contemporary Christian radio station with local DJs, news, weather, traffic, and support for local churches and other non-profits.”
Set to flip to Christian AC after the holidays, the station is running Christmas music until then. Longtime cluster programmer, John ‘JT’ Thomas will serve as PD and on-air for the station. He said, “You won’t hear us preaching or asking listeners for money. We just want to be a positive local radio station where our Christian messages are in our music.”
Flagler Broadcasting purchased W267BX in September for $50,000.
