Audience (formerly Aptivada) has launched Audience 2.0, which it describes as “a major evolution of its platform that redefines how media brands interact with audiences and generate revenue through personalized, interactive experiences.”

The platform is purpose-built to convert engagement into measurable results, using AI, first-party data, and intuitive campaign tools.

Among the new features are a full suite of engagement formats—quizzes, polls, UGC, forms, and video—enhanced with dynamic logic, scoring, and personalized outcomes along with new AI tools help media teams quickly generate content variations, form fields, and experiences from simple prompts. It also has real-time lead dashboards, expanded sponsor branding, and campaign playbooks built to prove ROI, real-time segmentation, 360° profiles, and AudienceScore, as well as faster AI-powered workflows.

Audience co-founder Brian Green said, “We’re just getting started. Audience 2.0 is the foundation for a new era of media engagement—where media companies can personalize at scale, monetize more effectively, and build lasting relationships.”

Gray Television Senior Managing VP & Chief Digital Officer Mike Braun commented, “Audience 2.0 is disrupting the old model. We’re not just collecting data, we’re using it in meaningful ways to drive revenue.”