Emmis has announced the appointment of Victor Giacomelli as Market President overseeing Bilingual AC “La Exitosa 98.7” WEPN-FM New York.

Giacomelli previously served as Emmis SVP/Revenue from 2016 to 2020. He most recently was Senior Vice President for MediaCo New York from June 2024 until joining WEPN-FM and previously has held roles as VP/Sales for iHeartMedia New York, Director of Sales for Audacy Denver, Managing Director for SoCast, and spent twelve years holding various roles for Corus Radio Toronto and Bell Media Hamilton ON.

Giacomelli said, “I’m excited to be back with Emmis and to build La Exitosa 98.7FM. This station resonates with listeners, and there is so much potential and opportunity ahead.”

Emmis President/COO Patrick Walsh said, “We’re thrilled to welcome Vic back to the Emmis family. La Exitosa 98.7 has taken the New York market by storm with nearly one million listeners that marketers can’t find on other Spanish-language stations in the market. We are rapidly advancing in the station ranker and becoming a must-have option for key agencies and advertisers. The successful station launch and multi-channel marketing campaign, led by Rick Cummings and Mike McVay, has inspired New York’s large and loyal audience of Spanish-language listeners to tune into 98.7 FM. We’ve added Spanish language hosts like Gloria B, George Mier, and Gino Latino that the NY market loves, brought on board a roster of experienced and successful account executives, and now added Victor to lead the team. We’re committed to moving La Exitosa 98.7 up New York’s 25-54 ranker.”