iHeartMedia Spanish CHR “Rumba 106.1” WUMR Philadelphia has announced the addition of Jholimar ‘DJ Jholi’ Valera to its on-air lineup.

Valera will serve as a local voice during the “Enrique Santos Morning Show”, a commercial-free mixshow at 12pm, and a Sunday afternoon airshift. She has previously held roles at “Maxima 104.1” 1510 WOCQ Salem NJ and “La Kalle 99.9” 1340 WHAT Philadelphia. Jholi commented, “I am honored and proud to join the iHeartRadio family here in Philadelphia. Music connects us with different nationalities and helps us heal spiritually. I am ready to share my positive energy with Rumba’s audience through every moment on air and every musical mix. I invite everyone to join me in this new phase—let’s celebrate together the music that unites us!”

Director of On-Air and Quality Assurance Johnathan Tineo said, “We’re thrilled to welcome DJ Jholi to the Rumba family. Her energy, talent, and dedication to both radio and content creation will help us continue to elevate the sound and experience of Latin music for our listeners, and her creativity and passion for entertainment align perfectly with Rumba 106.1’s mission to connect with Philadelphia’s vibrant Latino community.”