Classic Hits “94.3 Max-FM” KMAX-FM Wellington/Fort Collins, CO will shift to Rock as “94.3 Loudwire” utilizing the branding of its Loudwire.com. The move follows Townsquare’s launch of Adult CHR “Pop Crush 105.7” in September. KMAX will add the syndicated Free Beer & Hot Wings for mornings. That show is based out of sister 97.9 WGRD Grand Rapids.
The station rimshots the Fort Collins and Cheyenne WY markets, but had been focusing its programming on the Fort Collins market.