99.9 WFNX Rebrands As 99.9 WFNX
Update 7/1: After debuting with no branding, but continuing the voting phase to choose a new name for the Variety Hits format, 99.9 WFNX Athol debuted its new name today as “99.9 WFNX“.
Meanwhile sister 700 WWBZ has changed its branding yet again to just “AM 700“. Explaining the reasoning on its website for all the changes and the reasoning behind their infringement with CBS over the WBZ name and its dispute with WNBP Newburyport over the “Legends” branding. WWBZ states that its seeking a new brand and call letters.
Update 6/9: Northeast Broadcasting ended its stunting and launched two new formats today.
99.9 WFNX Athol debuted Variety Hits “99.9 FM” at 9:00am. The station is now asking listeners to to use Vote999.com to select a name for the station. The music mix on WFNX is VERY broad as the station debuted with:
Tears For Fears – Break It Down Again
Elvis Presley – I Got Stung
Aerosmith – Sweet Emotion
Alabama – High Cotton
David Bowie – Fame
Disturbed – Prayer
Huey Lewis & The News – Working For A Living
Foo Fighters – Big Me
Justin Timberlake – Like I Love You
700 WWBZ Orange-Athol is now Standards/Oldies “Legends 700 WBZ” with a focus on 1950’s and 1960’s music. We’re not sure how CBS’ 1030 WBZ Boston will feel about a station where it can be heard using its call letters in its branding.
Original Report 5/28: Northeast Broadcasting’s 99.9 WFNX Athol/700 WWBZ Orange-Athol, MA have ended their simulcast of sister AAA “92.5 The River” WXRV Andover/Boston.
The stations are stunting with a broad mix of music while asking listeners to vote up/down songs online that they want to hear as part of the new formats. The stations will each debut new formats on Monday, June 9.
99.9 WFNX (which claimed the call letters formerly used on 101.7 Boston) has been simulcasting WXRV since 2008. Previously it ran a locally programmed Classic Rock format as “The Eagle” WNYN.