[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2021/12/lotus-200x200.png" alt="Lotus Communications" width="200" height="200" class="alignright size-thumbnail wp-image-215762" />A number of domain registrations point to two companies potentially launching a Regional Mexican station branded as "<strong>La Buena</strong>". The first series of anonymous registrations point to Lotus Communications expanding the brand they operate in <a href="http://www.1019labuena.com">Fresno</a> and <a href="https://www.labuenalv.com">Las Vegas</a> to Reno as they have registered <a href="http://945LaBuena.com">945LaBuena.com</a>, <a href="http://LaBuena945.com">LaBuena945.com</a>, <a href="http://1001LaBuena.com">1001LaBuena.com</a>, <a href="http://LaBuena1001.com">LaBuena1001.com</a>, and <a href="http://LaBuenaReno.com">LaBuenaReno.com</a>. That would point to a flip at either Sports "<a href="https://sportsreno.com">ESPN 94.5</a>" KTHX or Variety Hits "<a href="https://wearereno.com">100.1 WeFM</a>" KWEE. KTHX, one of three Sports stations in the Lotus Reno cluster, had a 0.6 share in the Spring 2022 Nielsen Audio ratings. KWEE, which <a href="https://radioinsight.com/headlines/213363/the-x-100-1-reno-heading-to-retirement/">flipped from AAA</a> in September 2021, had a 1.3 share in its first full ratings survey. Other domains may bring a competitor's signal into play for a preventive block. Anonymous registrations were made for <a href="http://961LaBuena.com">961LaBuena.com</a> as well as <a href="http://Suave961.com">Suave961.com</a> and <a href="http://Suave969.com">Suave969.com</a>, which point to translators operated by Reno Media Group. Adult Alternative "<a href="https://bob961.com">Bob 96.1</a>" K241AK/1230 KZTQ had a .8 share, while Classic Country "<a href="https://williefm.com">Willie</a>" K245BV/KLCA-HD3 was down to a 0.2 share in the Spring 2022 ratings. A third set of registrations may also be for K241AK. Registrations were made for <a href="http://TheZone961.com">TheZone961.com</a>, <a href="http://Zone961.com">Zone961.com</a>, <a href="http://TheZoneLexington.com">TheZoneLexington.com</a>, <a href="http://TheZoneReno.com">TheZoneReno.com</a>, and <a href="http://TheZoneTyler.com">TheZoneTyler.com</a>. All three markets have stations on the frequency, however we can likely rule out Tyler as Townsquare Media usually uses a different registrar. Clarity Communications already utilizes "<strong>The Zone</strong>" branding on 96.1 WZNN Stamping Ground with its current domain being <a href="https://www.sports961fm.com">Sports961FM.com</a>. <hr /> Speaking of zones, Desert Mountain Broadcasting will bring its Rock "<strong>Zone</strong>" brand to a third Montana market joining <a href="https://963thezone.com">96.3 KRZN</a> Billings and <a href="https://thezone975.com">97.5 KOZB</a> Livingston/Bozeman as the company has registered <a href="http://TheZone1039.com">TheZone1039.com</a> for <a href="https://radioinsight.com/headlines/233181/station-sales-week-of-7-15-family-radio-grows-in-phoenix/" title="Station Sales Week of 7/15: Family Radio Grows In Phoenix">recently acquired</a> 103.9 KMSM-FM Butte. <hr /> <strong><em>Anonymous Registrations:</em></strong> <a href="http://Boom987.com">Boom987.com</a>, <a href="http://Classic99FM.com">Classic99FM.com</a>, <a href="http://Hits1055FM.com">Hits1055FM.com</a>, <a href="http://Valley963.com">Valley963.com</a>, and <a href="http://TheWay1021.com">TheWay1021.com</a>. [/membership]