With Barton closing on the swap of 106.5 KEJS Lubbock for 104.3 KTTU-FM Brownfield the most straightforward portion of the swap as KEJS’s Tejano format moves to 104.3 as “Power 104.3“.
Ramar is getting a little more complex with its side.
Ramar has been running multiple ad campaigns on their radio and television stations to promote the moves but did not reveal the frequencies until this morning.
Original Report 12/11: Barton Broadcasting and Ramar Commmunications will pull off a frequency swap on Friday, December 18.
The two companies agreed to exchange the licenses of Sports “Double T 104.3” KTTU-FM Brownfield and Tejano “Power 106.5” KEJS Lubbock in August. Surprisingly neither station is promoting where they are moving. Banner ads on all of Ramar’s station websites simply state “Your Favorite Radio Station Is Moving Friday December 18” with a sponsorship. KEJS’s Facebook page shows a countdown.
As Barton will only own 104.3, KEJS’ Tejano format with definitely be moving to that frequency. What Ramar will be doing with their stations is a bigger mystery. Will the Sports “Double T 104.3” KTTU-FM format just make the reciprocal move to the Class C2 106.5 or will they move it to the stronger Class C1 93.7 signal that is home to Tejano “Magic 93.7” KXTQ-FM? That way they can place their Tejano format on the signal that is currently home to Barton’s Tejano.
INSTANT INSIGHT: Ramar has twice seen a competitor squat on domains for KTTU. Robert Snyder, OM of Townsquare Media Sports “1340 The Fan” KKAM registered DoubleT1065.com and DoubleT1065FM.com in August to redirect to his station. Someone calling himself TV14 Lubbock registered DoubleT937.com and DoubleT93.com pointing to a YouTube video where he basically tells Ramar the domain is for sale.