Community Broadcasters flipped Alternative “103.1 The Blaze” WZLB Valparaiso/Fort Walton Beach to Classic Rock “103.1 The Shark” on Labor Day.
Positioning as “The Next Generation of Classic Rock”, the station is focusing on Rock of the 1980s and 90s with a little bit from the 70s and 2000s. The new format pits the station up against Cumulus Media Active Rock “99 Rock” 99.5 WKSM.
General Manager Kevin Malone told GetTheCoast.com, “The new 103.1 The Shark perfectly mirrors the demographics and psychographics of our marketplace. This is a radio station that will be enjoyed by a large percentage of the Emerald Coast population. The Shark, musically centered in the late 80s and 90s will attract that desirable 35-54 demographic. We will always play more music with fewer interruptions. It is the next generation of classic rock!”
With the change morning host Aly Blocker has exited with intents to relocate to Virginia Beach.
