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WMGC Detroit Relaunching Again

Today's Soft Rock 105.1 WMGC Detroit Magic Chris Edmonds Mitzi MilesUpdate 8/10: WMGC completed its rebranding as “Today’s 105.1” this afternoon. The music mix is a little more younger as most pre-1980 songs have been limited.

Here’s Today’s 105.1 in the 5pm hour just after the rebranding:

Ace of Base – Don’t Turn Around
Adele – Rumour Has It
Matthew Wilder – Break My Stride
Kid Rock – All Summer Long
Pink – Perfect
Rick Springfield – Jessie’s Girl
Smash Mouth – I’m A Believer
Gwen Stefani – Sweet Escape
Rob Thomas – Lonely No More
Michael Jackson – Man In The Mirror
Katy Perry – California Gurls
Kelly Clarkson – Since U Been Gone
Been Gees – Night Fever
Shania Twain – That Don’t Impress Me Much
Train – Drops Of Jupiter
Daughtry – It’s Not Over

Original Report 8/8: Greater Media’s 105.1 WMGC Detroit is on the verge of yet another rebranding.

The station dropped its previous “Magic” identity last October with its annual move to Christmas music. On December 26, the station relaunched as “Soft Rock 105.1” with an emphasis on promoting less talk than its competitors, which includes the mostly lost act of calling out their competitors by name.

Now the station is identifying simply by its 105.1 frequency on the air as it prepares to change its moniker to “Today’s 105.1“. Todays1051.com and all other domain extensions was registered yesterday by Thomas Bender, the Senior Vice President of Greater Media Interactive. The domain currently redirects to their local Detroit cluster site. A blank Facebook page is currently live at Facebook.com/Todays1051.

WMGC registered at 3.1 share in the July PPM monthlies down from a high of 3.9 in May.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of MattParker


    Over on the Michigan Buzzboard they’ve been scratching their heads about why this station has been going without branding – until a member there posted a link to this article. Now they’re saying it’s a dumb move.

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