Detroit Sports 105.1 Drops Format; Begins Stunting
WMGC is temporarily rebroadcasting the Oldies programming heard on 94.7 WCSX-HD2 until a new format is launched. The Sports format had launched in August 2013 with much fanfare to take on CBS’ usually market-leading “97.1 The Ticket” WXYT-FM, but failed to gain any momentum despite the addition of Detroit Pistons basketball. In the May 2016 Nielsen Audio PPM ratings WMGC held a 0.9 share of the Detroit audience while WXYT-FM was #1 in the market overall with a 7.3 share.
Greater Media released the following statement:
Greater Media announces the company has discontinued the Detroit Sports talk format on 105.1/WMGC-FM in the Motor City. The change officially took place at 6pm on Wednesday, June 29th, 2016.
The station, which officially launched in August of 2013, has served as a sports talk alternative in the market.
“The change comes after much careful consideration of the direction of the station’s format and overall ratings over the past three years,” said Steve Chessare, vice president and market manager of WMGC-FM. “We would like to thank our dedicated listeners and the entire Detroit Sports 105.1 staff for their many contributions to the station in the Motor City. They are true professionals and we are very grateful to them.”
WMGC-FM will feature the sounds of sister station WCSX-FM’s HD2 Detroit Oldies format during the interim until a new format is officially unveiled.
WMGC-FM is owned by Greater Boston Radio, Inc., a subsidiary of Greater Media, Inc., the parent company of 21 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. The company also owns a group of weekly newspapers in central New Jersey and several telecommunications towers located throughout the United States.
INSTANT INSIGHT: At first glance only two gaping format holes exist in Detroit. Formats that Greater Media conveniently programs in other markets. Rhythmic Hot AC ala “Hot 96.9” WBQT Boston or Variety Hits. The latter would give Greater Media the same three music formats in their Detroit and Philadelphia clusters.