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Cumulus Launches CHR Power 94.9 Salt Lake City

Power 94.9 The Vibe KENZ Provo Salt Lake CityCumulus Media has flipped Classic Hip-Hop “94.9 The Vibe” KENZ Provo/Salt Lake City to CHR “Power 94.9” at 4pm today.

Positioned as “Utah’s New Hit Music”, the new format takes direct aim at iHeartMedia’s “97.1 ZHT” KZHT and Broadway Media’s “Mix 105.1” KUDD as well as Rhythmic CHR “U92” 92.5 KUUU.

Rick Vaughn, PD of sister Classic Rock “K-BER 101” KBER and Alternative “Alt 101.9” KHTB adds those duties for KENZ. Vaughn spent much of his career in CHR programming stations such as “103.5 Kiss-FM” WKSC Chicago, “Q102” WIOQ Philadelphia, “Power 96.1” WWPW Atlanta, and “Kiss 95.7” WKSS Hartford.

Cumulus Media announces that radio station KENZ-FM launched this afternoon as Power 94.9, “Utah’s New Hit Music”. The station, previously known as “94-9 The Vibe”, was formerly programmed as Classic Hip Hop. Power 94.9 debuted its Top 40/CHR format today at 4PM Mountain, featuring the biggest hits from today’s hottest artists. Power 94.9 also launched its new website today at: www.powerslc.com.

Patrick Reedy, Vice President/Market Manager, Cumulus Media-Salt Lake City said: ”We’re excited to offer a fresh CHR approach to the Salt Lake City market. Although there are some very well-programmed CHR’s in SLC currently, we believe Rick Vaughn’s prior multi-city success in exploiting listeners’ unmet needs within the CHR format speaks for itself. In addition, we also believe that advertisers will find Power 94.9 to be the perfect complement to our sister station B98.7.”
 
Rick Vaughn, Program Director, Power 94.9/KENZ-FM said: “Without handing everyone our playbook, I think listeners will feel very quickly the difference between Power 94.9 and every other station in Salt Lake City – and love what they hear.”

Vaughn is a three-time winner of Top 40 Program Director of the Year, and has led winning CHR stations in Chicago, Atlanta, Hartford and Philadelphia.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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