For the second time in as many months, iHeartMedia Variety Hits 107.3 WWJK Green Cove Springs/Jacksonville FL has a new name.
Originally “107.3 Jack-FM‘ and briefly just “107.3 Jacksonville“, the station relaunched again today as “107.3 The River“. Launching with a speciality “You Pick ‘Em” holiday weekend, the station is promoting “more variety and an even bigger smile”.
Original Report 4/18: iHeartMedia Variety Hits “107.3 Jack-FM” WWJK Green Cove Springs/Jacksonville FL has dropped the Jack moniker for just “107.3 Jacksonville“.
No other changes accompany the rebranding, which simply sees iHeart dropping the Sparknet licensed brand. The expected move, follows iHeart dropping the brand in Sacramento earlier this month for Classic Rock. This leaves 102.7 WQSR Baltimore as the only “Jack-FM” in iHeartMedia’s portfolio.