Cox Media Group has taken Rhythmic CHR “Power 95.3” WPYO Maitland/Orlando FL in a more Top 40 direction.
Now positioning as “Orlando’s New #1 For All The Hits”, the move once again gives Orlando two CHR’s following the flip of “Amp Radio 101.9” WQMP to Alternative last fall.
The move comes with lineup changes as sister 106.1 WBLI Long Island afternoon host Syke will track middays replacing morning co-host Estee. Lil’ Shawn moves from mornings to afternoons replacing Ricky Padilla leaving DJ Nailz and Estee in mornings. Former WQMP afternoon host Danie B joins for nights.
WPYO ranked 12th in the Orlando market with a 3.6 share in the March 2018 Nielsen Audio ratings, trailing second ranked iHeartMedia CHR “XL 106.7” WXXL Tavares and its 8.5 share.
Cox Media Group Orlando today announced that Power 95.3 F.M., WPYO will change its music format from hip hop to today’s top hits from popular genres.
“Cox Media Group Orlando’s has an unmatched footprint in Central Florida because we focus on our audience,” said CMG Orlando Market Vice President Paul Curran. “Our listeners told us they wanted a new hits station, and we are excited to provide them with Orlando’s new, No. 1 choice for all the hits.”
The new format will feature today’s top artists including, Bruno Mars, Camila Cabello, Drake, Kendrick Lamar, Rihanna, Post Malone, The Weeknd, Cardi B and Selena Gomez. The station will also give listeners 2-hour COMMERCIAL FREE music 3 times a day, weekdays at 11:30 a.m., 4:30 p.m. and 8:30 p.m.
“The evolution of Power 95.3 fortifies our Orlando Radio portfolio and strengthens CMG’s national footprint of best-in-class brands,” said Tim Clarke, VP of Audience and Content for CMG Radio. “I am truly excited for listeners in Orlando to have a new premium option for music and pop culture content.”
