Ortiz fills the hole created by the recent exit of Michelle Boros. Ortiz previously worked at KVEG Las Vegas and XHMORE and KHTS San Diego before joining KPWR in 2006. Concurrently Assistant Program Director John Michael will take on Boros’ former Music Director duties.
Entercom, the #1 creator of live, original, local audio content in the United States, named Yesi Ortiz as midday host for 97.1 AMP Radio (KAMP-FM) in Los Angeles, effective immediately. Assistant Program Director John Michael was named as Music Director for the station, in addition to his current responsibilities.
“We are amped to have Yesi join Entercom. Her long and successful on-air history here in Southern California makes her an incredible addition to the already strong AMP team,” said Jeff Federman, Senior Vice President and Market Manager, Entercom Southern California. “Yesi connects deeply with her loyal and passionate audience on air as well as online- she is currently one of the top social media influencers among radio personalities in the country.”
“I am thrilled to be joining the Entercom family,” said Yesi. “To be valued for my achievements and influence in the city is a great honor and I am looking forward to making an impact at AMP radio.”
Yesi Ortiz, the “Queen of LA” spent the past 12 years on air at Power 106FM in Los Angeles where she was known for breaking new artists with the iconic ‘New at 2’ feature, as well as contributing to the music department as an Assistant Music Director. She is currently working on a television drama series project in development with the E! Network, which will be loosely based on her real life journey raising six adopted children and her rise to success.