[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2021/07/dick-200x200.png" alt="Dick Broadcasting" width="200" height="200" class="alignright size-thumbnail wp-image-211162" />Dick Broadcasting is preparing to flip one of their Eastern North Carolina stations to a Spanish language format. "<a href="https://myrock105.com">Rock 105.5</a>" WXQR-FM Jacksonville NC will shortly flip to a mix of Regional Mexican, Reggaetón, and Spanish Rhythmic as "<a href="https://lapantera1055.com">La Pantera 105.5</a>". WXQR-FM serves the southern half of the broad Greenville/New Bern/Kinston/Jacksonville market and also rimshots Wilmington NC. The flip will place the station in competition with Conner Media's "<strong>104.7 La Invasora</strong>" WZUP La Grange, which serves the Kinston portion of the market. WXQR-FM has been trending upwards, rising from a 1.0 share to 1.9 to 2.0 the past three monthlies. The flip will leave Curtis Media Classic Rock <a href="https://www.wsfl.com">106.5 WSFL</a> as the only Rock based signal in the market. Dick is already <a href="https://recruiting.paylocity.com/Recruiting/Jobs/Details/643433">seeking on-air talent</a> for the new brand. [/membership]