Benztown and Zeno Media announced a new partnership designed to help radio broadcasters extend their brands beyond the terrestrial signal with premium-quality streaming, digital monetization, expanded audience distribution and AI-powered audio tools.
Stations can access Zeno’s omni-channel audio platform on a cash or barter basis through Benztown, providing broadcasters with cloud-based streaming infrastructure, digital monetization and expanded distribution tools. Zeno’s AI-powered Podcast Bot also enables stations to automatically transform live broadcasts into on-demand podcast content, helping broadcasters extend the life and reach of programming they are already producing.
“Radio broadcasters are looking for cost-effective ways to strengthen their digital presence and generate added revenue,” said [Chachi Denes, President of Benztown]. “Our partnership with Zeno allows stations to pair the power and familiarity of their brands with a modern digital audio platform that can help them reach more listeners, create new revenue opportunities, and get more value from the content they are already producing.”
Zeno provides dedicated customer support and a robust streaming infrastructure built to integrate seamlessly with broadcasters’ existing live streaming configurations and workflows. Stations moving from another streaming provider can transition to Zeno with support from a dedicated team throughout the process, allowing them to migrate gradually while maintaining continuity for their listeners and avoiding disruption to their broadcasts.
Beyond streaming, Zeno provides broadcasters with tools to simplify their day-to-day operations, including SoundExchange-formatted music reports and logs to help U.S. stations meet their music reporting and compliance requirements. This combination of reliable infrastructure, dedicated support, and purpose-built tools enables broadcasters to modernise their digital operations without compromising the listening experience their audiences already rely on.
Building on this infrastructure, Zeno also enables stations to monetise digital listening through programmatic advertising using Zeno’s premium audio inventory, while giving broadcasters the flexibility to run direct campaigns through their existing advertiser relationships. Stations can manage campaigns, targeting, and reporting through Zeno’s dashboard, creating additional opportunities to generate revenue from their digital audiences.
“Digital listening represents an important growth opportunity for radio, and broadcasters need technology that makes streaming more accessible while giving them meaningful ways to build and monetize their audiences,” said Nikols Latuff, Chief Grow officer “Our partnership with Benztown brings together two companies focused on helping radio stations sound better, reach more people and make their digital operations more effective. We’re excited to make Zeno’s streaming, advertising, distribution and AI-powered tools more accessible to broadcasters.”
