John Garabedian’s JamChannel is expanding its “Liveline with Mason” to weekends with the launch of “Party Songs Weekend”.
Hosted by 22 year-old Mason Kelter, the show is described by Garabedian as “compelling live excitement that radiates weekend energy and celebration” with live energy. Kelter began his career in his early teens as a production assistant/social-media advisor on Garabedian’s Open House Party in 2015. He joined then-Garabedian owned CHR “Y101” WHYA Cape Cod MA in March 2020 and they launched “Liveline” later that year.
LIVELINE has launched a new live five-hour weekend show, “PARTY SONGS WEEKEND“, hosted by Liveline’s Mason. Produced by John Garabedian, who created Top 40’s original weekend party show Open House Party that launched on KISS 108/Boston (WXKS) in 1987. John left the show in 2017 when he bought a group of Massachusetts radio stations.
“Weekends are the most important time for Top 40’s young 18-34 core listeners, said Garabedian. It’s get-togethers with friends, partying, and letting loose. To lure this audience from streaming music sources, radio needs to be fun and deliver compelling live excitement that radiates weekend energy and celebration, and no one can do it better than Mason! The current syndicated weekend products have completely dropped listener calls and gone to automated voice tracks. Compelling radio that sizzles requires live energy, not just some voicetracked DJ playing tunes. Live listener calls are the core human connection Spotify can’t duplicate, and Mason delivers dozens every night.”
Mason grew up in Rhinelander, Wisconsin and listened to Garabedian for years, never missing a Saturday night broadcast. “It was the energy, immediacy, and interactivity John delivered that drew me in and made radio exciting and got me committed to choose radio for my career. Everything else on the radio was dull and boring, but when John came on it lit a fire! Top 40 is a young people’s format…at 22 I feel I connect directly with today’s Gen Z target and know what they get excited by. Plus every show is filled with dozens of live listener requests, contests, call-ins, live mixes every hour, and of course, party songs!”
After two years, Liveline Weeknights now airs live on 25 stations in four time zones, achieving #1 shares in Top 40’s key 18-49 demo.
For information, go to livelineradio.com
