Emmis has announced the arrival of Lizette Alicea as Director of Brand Sponsorship for Bilingual AC “La Exitosa 98.7” WEPN-FM New York.

Alicea returns to New York from Philadelphia where she most recently spent three years at iHeartMedia’s cluster as VP/Sales. She has also previously held sales roles at Univision and Greater Media Philadelphia as well as CBS Radio and iHeartMedia New York.

Emmis New York Market President Victor Giacomelli said, “Lizette’s deep understanding of culture-driven marketing and her passion for connecting brands with the Latino community make her an incredible addition to our leadership team. She brings the perfect balance of creativity and commercial vision that will help position La Exitosa as New York’s most inclusive and dynamic media platform for advertisers.”

Alicea commented, “Coming home to New York feels like a full-circle moment. This city shaped my voice and my purpose, and La Exitosa is the perfect place to give back—to celebrate our stories, our rhythm, and the duality that makes us uniquely Latino. I’m equally excited about the opportunities this creates for brands to tap into our audience in a way that’s both authentic and inclusive of real life—how we live, speak, and connect every day.”