North American Broadcasting Company and its four stations in Columbus OH are the latest group to partner with Townsquare Media’s Townsquare Ignite division for digital advertising products.

NABCO President/CEO Matt Mnich said, “We are extremely happy to partner with Townsquare’s Ignite platform. It delivers robust capacity to efficiently plan, execute and monitor complex digital solutions. We believe the platform and its people provide our team industry leading, data-driven capability that we are thrilled to bring to our customers. The technology and expertise upon which Ignite is built are impressive. It wholistically delivers the solution we were seeking.”

Townsquare Ignite CRO Shaun Collignon said, “Our partnership with North American Broadcast Company extends our ability to bring market-leading digital advertising solutions to a broader set of local media operators operating in large markets. Our success is driven by deep expertise in leveraging our proprietary programmatic platform and data-driven strategies to deliver measurable results. We look forward to equipping NABCO with the tools, insights, and proven strategic approach needed to accelerate their digital growth and drive meaningful outcomes for their clients.”

NABCO becomes the eleventh company to enter into a partnership with Townsquare allowing the company to provide digital advertising solutions to 31 additional markets outside of its footprint.