Update 6/12: KWXY signed-on their FM translator on Wednesday.
With the addition of K297BO Palm Springs, the station is now positioning itself as “107.3 KWXY – The Sound Of Palm Springs“.
Original Report 4/7: One of the last remaining Beautiful Music stations in the country will be returning to the FM band.
R&R Radio’s 1340 KWXY Cathedral City will be launching a simulcast on 107.3 K297BO Palm Springs via 98.5 KDES-HD2. KWXY had been operating on 98.5 until February 2010 when a market shuffle caused by the move of then 104.7 KDES into the Riverside/San Bernardino market banished the station to 1340.
Ahead of the move the station has let go of PD/Morning Host Ford Michaels and afternoon host John O. K297BO will operate with 250 watts at 181 meters covering the bulk of the Palm Springs market.