Curtis Media has flipped 96.9 WBZJ Goldsboro, NC to CHR “Pulse FM“.
The move comes as 102.3 WWPL Smithfield, NC is about to be spun-off necessitating a need for a new signal to cover the Raleigh half of the market. The format will continue to air on 102.5 WPLW Hillsborough/Durham.
WBZJ dropped its Urban AC format and temporarily returned to its previous Regional Mexican “La Ley” format in March when 101.1 WYMY Burlington was off the air due to an ice storm. The 96.9 signal increases the format’s coverage in Eastern North Carolina as well as Raleigh proper with its 100kW at 300 meter signal.