In a release promoting a new Small Business Saturday campaign, Michael Reath, VP/General Manager of WDEL and sister CHR 93.7 WSTW stated, “Delmarva Broadcasting is a huge supporter of shopping locally and it didn’t make sense to us to just promote ‘buy local’ just once a year. We’re also thrilled to roll out this campaign on the new WDEL 101.7 FM, which goes on the air April 2nd, and represents a reaffirmation of our commitment to serve the entire Delaware community.”
The addition of the 101.7 signal will enhance WDEL’s coverage on the eastern and southern sides of the Wilmington market. Delmarva Broadcasting purchased WJKS and Gospel “Faith 1510” WFAI Salem, NJ from QC Communications in December for $3.2 million. WJKS has programmed its soon-to-be defunct Urban format since 1997.