Radio-One Launches Boom 102.9 Indianapolis
Indianapolis has become the next market to gain multiple Classic Hip-Hop stations as Radio-One launched “Boom 102.9” W275BD Greenfield/WNOW-HD2 Speedway.
The new format gives a direct format competitor to Cumulus’ “93.9 The Beat” WRWM, which had a near worst to first rise earlier this year before dropping back down the market’s ratings. The new “Boom” is Radio-One’s sixth Classic Hip-Hop station and launched at 3:00pm with NWA’s Straight Outta Compton.
W275BD will run commercial-free through January 11, when it will add the new Ed Lover & Monie Love morning show Radio-One’s Reach Media is debuting for Classic Hip-Hop stations.