[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2022/05/thenew1079-200x200.png" alt="107.9 KSTE-FM Sacramento iHeartMedia" width="200" height="200" class="alignright size-thumbnail wp-image-225083" />As iHeartMedia <a href="https://radioinsight.com/headlines/225082/may-the-fourth-be-with-107-9-sacramentos-return/" title="107.9 Sacramento Stunting Moves In New Direction">prepares to launch</a> its permanent format on its <a href="https://thenew1079.iheart.com">107.9 KSTE-FM</a> Sacramento, a new registration may be more clarity on what is coming. iHeart registered <a href="http://1079Kiss.com">1079Kiss.com</a> on Thursday. Unlike most of the other registrations the company has made for the station <a href="https://radioinsight.com/headlines/netgnomes/223379/domain-insight-4-8-does-107-9-sacramentos-new-call-letters-indicate-anything-about-future-plans/" title="Domain Insight 4/8: Does 107.9 Sacramento’s New Call Letters Indicate Anything About Future Plans?">since last September</a>, there are <a href="https://www.instagram.com/1079kiss/">social</a> <a href="https://twitter.com/1079kiss/">media</a> <a href="https://www.tiktok.com/@1079kiss">accounts</a> for the <a href="https://www.facebook.com/1079KISS/">brand</a> setup since April 29. "<strong>Kiss</strong>" would most likely indicate a return to Top 40 for the frequency, which was previously home to Entercom's "<strong>107.9 The End</strong>" KDND <a href="https://radioinsight.com/headlines/108908/kdnd-license-renewal-hearing-to-be-held-before-administrative-law-judge/" title="FCC Deletes KDND Sacramento License">until February 2017</a>. That brand has continued on <a href="https://www.audacy.com/endonline">106.5 KUDL</a> since then. While not as important, the KSTE-FM call letters would pair well with the branding despite their primary connection to iHeart's Conservative Talk <a href="https://kste.iheart.com">650 KSTE</a> Sacramento. KUDL <a href="https://radioinsight.com/ratings/sacramento/">currently ranks</a> 14th in the Sacramento market with a 2.8 share. If Top 40, the new brand could also potentially hurt Bonneville Hot AC "<a href="https://now100fm.com">Now 100.5</a>" KZZO, which is ninth with a 4.0 share and/or Audacy Hip Hop <a href="https://www.audacy.com/ksfm">102.5 KSFM</a>, which is eleventh at a 3.4. [/membership]