iHeartMedia Launches 96.7 Pride Radio Minneapolis
As the current stunting has shifted to all-Madonna, iHeartMedia has officially announced the launch of “96.7 Pride Radio” on W244CS/107.9 KQQL-HD3 today at 5:00pm.
The Twin Cities iteration of Pride Radio will launch with two weeks of commercial-free music consisting of pop and dance hits from artists including Sam Smith, Katy Perry, Zedd, Nick Jonas and Rihanna. The station will feature the national PrideRadio hosts including Ricky in mornings, Delana from 10am to 2pm, Houston from 2-6pm, Pacey from 6-10pm, and Christie 10pm to 2am. The station will also include Twin Cities oriented content.
iHeartMedia Minneapolis-St. Paul today announced 96.7 Pride Radio, the pulse of LGBT Twin Cities. The new 96.7 Pride Radio, the only FM radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies, will kick off with 24 hours of Madonna’s hits on June 11 at 5 p.m. CT, followed by two weeks of non-stop commercial-free music beginning June 12 at 5 p.m. CT.
96.7 Pride Radio, a broadcast extension of the popular digital station Pride Radio on iHeartRadio, iHeartMedia’s all-in-one streaming music and digital radio service, will play the hottest dance remixes and pop hits from artists such as Sam Smith, Katy Perry, Zedd, Nick Jonas, Rihanna and others. The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities: Ricky, from 6 – 10 a.m.; Delana, from 10 a.m. – 2 p.m.; Houston, from 2 – 6 p.m.; Pacey, from 6 – 10 p.m.; and Christie, from 10 p.m. – 2 a.m. 96.7 Pride Radio will also feature special mixes, exclusive on-air interviews and localized online content.
“June is Pride Month, and I can imagine no better time to launch a station this important to the Twin Cities community,” said Hartley Adkins, Executive Vice President of Operations for iHeartMedia. “This groundbreaking station represents a place for amazing music and entertainment, but also a platform for the LGBT community. 96.7 Pride Radio is a destination to express opinions, be heard and connect.”
The launch of 96.7 Pride Radio follows the success of Pride Radio, iHeartRadio’s digital entertainment destination for the LGBT community, which is consistently one of iHeartRadio’s most listened-to dance hit and remix stations.
“We’re thrilled to bring 96.7 Pride Radio to the Twin Cities LGBT community,” said Don Parker, Pride Radio Brand Manager and Senior Vice President of Programming for iHeartMedia. “Our Pride Radio programming and content has proven to develop a strong connection with the community on a national level through our iHeartRadio digital platform. With Minneapolis-St. Paul having one of the most active LGBT communities in the nation, we look forward to an even greater bond with local listeners, who will now have a customized version of Pride Radio available on FM in the Twin Cities!
Original Report 6/10: iHeartMedia is preparing to launch another station via translator in the Twin Cites on Friday, June 12.
96.7 W244CS Hudson, WI has completed its move to the IDS Center in downtown Minneapolis and city-of-license change to Calhoun Beach, MN operating with 170 watts vertical at 236 meters (Coverage Map) rebroadcasting 107.9 KQQL-HD3. The translator is currently airing a broad mix of music with many of the cluster’s stations getting in on the promotion for the new signal.
— Cities 97.1 (@cities97radio) June 10, 2015
It doesn’t make sense what’s going on 96.7 now, but they tell us the real format is #ComingOutFriday
— Dave Ryan (@daveryankdwb) June 10, 2015
— Paul Allen (@PAOnTheMic) June 10, 2015
Something weird happening on 96.7….hmmmm…..#ComingOutFriday
— LUCAS (@lucasisBUZN) June 10, 2015
When the new format officially launches all signs point to it becoming the first local version of iHeart’s LGBT oriented “Pride Radio“. 967PrideRadio.com was registered by iHeart last week and is currently redirecting to the national site. The #ComingOutFriday hashtag utilized on Twitter also ties into the Pride Radio theme. W244BY was previously running the national version of the network before it upgraded its signal.
While it would be the first LGBT oriented analog radio station in the United States, W244BY would join Evanov’s “103.9 Proud-FM” CIRR-FM Toronto in programming to the LGBT community.