The station forms a sales pair with sister Regional Mexican “Radio Lobo 106.5” KYQQ in a market with a Hispanic population of 15.6 percent.
Journal’s press release follows:
In order to better serve the community’s growing Latino population in Wichita, True Oldies 1070 has changed its programming to ESPN Deportes, the one and only Spanish radio sports network in the United States. The change means ESPN Deportes Radio on AM1070 is now the only around-the-clock Spanish-language radio network serving Hispanic sports fans in Kansas.
Since its launch in 2005, the radio network has grown to include 45 affiliates throughout the country reaching close to 80% of the Hispanic population in the U.S. ESPN Deportes Radio provides the most comprehensive offering of live sports available on all U.S. Spanish-language media. More than 300 LIVE sports events are scheduled including CONCACAF and CONMEBOL World Cup Qualifiers, Liga MX, Copa Libertadores, Copa Sudamericana, CONCACAF Champions League, MLB, MLS and NFL- Monday Night Football among others. The network also features sports news and information programming, including top-rated show Jorge Ramos y su Banda, Raza Deportiva, Futbol Picante, Zona ESPN, ESPN al Despertar and A los Golpes.
“We are very excited to join with ESPN Deportes to broadcast live 24-hour unparalleled sports content in Spanish, including Sports Center updates, soccer, Major League Baseball and much more,” said Eric McCart, vice president and general manager of Journal Broadcast Group’s Wichita Operations. “ESPN Deportes on 1070AM will deliver a passionate and relevant sports listening experience to Latino sports fans who have been underserved in our market. It will also provide a unique opportunity for local advertisers to connect with our community’s growing Hispanic population.”
“We are excited to be able to expand the ESPN Deportes brand to Wichita’s Spanish Speaking community,” added Operation Manager Justin Case. ”With Radio Lobo 106.5 playing Regional Mexican music and now ESPN Deportes on AM 1070, we believe we provide a valuable entertainment experience to our Latino listeners. With top talent, and quality shows covering soccer, baseball, as well as the upcoming Olympics, we are confident we can help lead the way in serving our local Latino community in exceptional ways.”